We know this business is not about us. The core of success is the relationship between the home owner and their Realtor.

At Five Star, our core values are the first hint that we do things a little different. We value transparency, opportunity and hope. Five Star agents aren’t trapped by the confines of traditional real estate brokerages. And, they aren’t just agents, they’re entrepreneurs running their own business with our support.

Five Star encourages agents to think and operate like innovators. Our real estate agents are ultimately here to help people. Five Star agents have the ability create cutting edge marketing for your home, unique ways to meet as many potential buyers as possible, and ultimately, deliver Five Star service to you.

Five Star was founded in 1996 by Broker, Greg Carlson, who is still the owner today. Our agents consistently close more than twice the national average of transactions. We are a leading company in West Michigan Real Estate, because we understand that this business is not about us. The core of success is the relationship between the home owner and their Realtor.

Looking for a career in real estate?